Christian Stevenson (DJ BBQ) of Jamie Oliver’s FoodTube speaks to SMG at Advertising Week Europe 2014
Jamie Oliver’s FoodTube’s Christian Stevenson explores the reasons why brands should engage efficiently with content creators and audiences.
Stevenson tells us that 'bedroom' content creators have generated a new media audience and this is the audience that brands should target. He believes that brands should engage with these content creators to target their consumers accordingly. At Jamie Oliver, Stevenson explains, 'we engage with the audience and explain to brands what the audience wants', by creating the content and then using authentic product placement.